So our mantra is not “instead of,” but “in addition to.” The two go hand in hand and satisfy the same craving. Can you sell us on why we should all just stick to the sparkling cider?Ī: First of all, I have to tell you: I like Champagne. Q: Martinelli’s Sparkling Cider is a popular item on the kiddie table during the holidays, when children guzzle it while adults uncork the Champagne. The fact that we survived through Prohibition, the Great Depression, two world wars and a few of our own family squabbles is pretty impressive. The odds of a company surviving five generations is one in a million. Why is celebrating the past so important to you?Ī: It’s almost everything. You even penned a commemorative book for Martinelli’s 150th anniversary in 2018. Q: Your company, unlike some, embraces and touts its history. I didn’t know anything about the business, but I immersed myself in research. I realized that we needed some youthful enthusiasm, and that was something I could provide. We couldn’t keep up with the business opportunities that we had. You think it’s easy? Come spend a day with me.”Ī: I went with him to the plant, and oh my God, I saw that they had just a few people doing everything. It can’t be that hard!” He said, “OK, wise guy. So I asked him, “What the heck do you do all day? You make apple juice. I went home for the summer and was being super lazy. After 14 years of school, I was burnt out and didn’t quite know what I wanted to do.
A: I graduated from Stanford with a degree in economics.
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